News - April Data is Live!
Fussing About Facebook
Protests Have No Impact On Social Giant
There has been a lot of noise lately about people publicly announcing that they’re quitting
information more accessible. People go through great lengths to maintain privacy. We put curtains up in our homes and locks on our doors, so it’s no
surprise that people are concerned with sharing their information with the world
According to an article in the New York Times, “Analysts and industry experts
are quick to point out that Facebook has dealt with a number of user protests in its six-year history and emerged unscathed each time, continuing to
add new users at a record clip. For many users, the Web site is an irreplaceable nexus of friends, relatives and colleagues online, making it difficult
to abandon.” Besides, how are you going to get through the 4pm slump on a Friday without Farmville?
Data infers that the past may predict the future of Facebook. Daily Reach for Facebook is up over last month and unique visitors reached
an all time high of 135MM in April.
If you are not interested in deleting your Facebook account and want to connect with
Compete on Facebook, we’d love to see you there. Or, join us on twitter @Compete.
News & Analysis from Compete
The Latest Stories From The Compete Blog
Christian Louboutin Gets Carried Away With "Sex And The City The Movie 2" Compete’s Karen Costa show how this year's
biggest chick flick is boosting the
online presence of the hottest luxury brands.
Droid, Chapter 2: The Incredible Nina Current, Associate in Compete’s Telecommunications Practice, uses Compete's data to explains how the Incredible,
Verizon's latest Android phone, fared in attracting interest prior to launch.
The Online Battle of the Broadcast Networks In an effort to
measure the effect of season finales buzz to online traffic, Holly Mason analyzed at traffic to major TV network websites.
The Curious Case of Honda
Reasearch From Compete's Auto Practice
An article in a recent edition of BusinessWeek detailed the woes of Honda. It discussed the automaker’s declining US market share as well as product missteps –
most notably Crosstour and Insight – and its inability to cash in on Toyota’s problems while other competitors have been quick to capitalize.
Compete Automotive Practice decided to take a deeper dive into just what’s troubling Honda to uncover the root causes of its problems. The first
place to look is at market demand, Compete’s measure of automotive shopping activities
across all the top third-party automotive web sites—with no double-counting of consumers that completed the same activity on more than
one of the sites. We also evaluated shopper counts by model and brand.
The results show that Honda has not been keeping pace with market demand for quite some time:
Honda’s Share of Market Interest (shopper counts as a % of total market shoppers) was as low as 13% in recent months... Read More
|Fast Movers: Top Moving Domains
Top 10 Gains In Monthly Unique Visitors
Sports Websites Experience Another Boost
With Major League Baseball in full swing and the NBA Playoffs underway, sports websites dominated the charts
once again in April.
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