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September 2010 Edition

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Are You Ready For Some Football? kicks off the football season with a bang

It seems like everyone is ready for some football! Unique Visitors (UVs) to sites making up the Football category were up 108% M-O-M in August. Traffic to reached 8.2 million UVs in August, up 157% M-O-M and 15% Y-O-Y as football fans read about their favorite (and not so favorite) teams and did research to get ready for Fantasy Football drafts.


Speaking of Fantasy Football, UVs to the Fantasy Sports category increased 89% M-O-M in August as everyone was preparing and completing their football drafts. Who were the online winners in attracting these Fantasy Football enthusiasts? UVs to were the highest in August with 4.1 million UVs, followed by with 3.7 million UVs, with 1.7 million UVs, and with 1.1 million UVs.

Over the next couple weeks we will be doing some in-depth analysis about everything football on the Compete blog. Check them out and chime in with your thoughts.

Compete Blog

The Latest Stories From Compete's Blog

Reddit Drinks Digg's Milkshake Lindsey Mark talks about how product direction for Digg and Reddit has impacted site metrics.

AMC TV: Mad Men Madness Shane Dark, analyzes the impact Mad Men is having on

Old Navy $2 Megasale Holly Mason talks about how online advertising can impact consumer behavior online and in-store.

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Start The Celebration At Ford

Compete's Automotive Practice

In May of this year, Ford officially launched the 2011 Fiesta small car. Fiesta has been an interesting case study because more than year in advance of its launch Ford engaged target prospects in a digital media effort across social networking sites such as Facebook, Twitter and YouTube in an effort that went viral well in advance of the first vehicle rolling off the assembly line. Fiesta is an important launch for Ford as it provides a much needed appealing small car to compete with key segment rivals.

Toyota Yaris, Honda Fit and Nissan Versa. So howís the launch going? Using Compete shopper data we looked at the early performance of Fiesta and how itís stacking up against those key rivals. Competeís proprietary measure of new vehicle demand is derived from observing online shopping activity on 3rd party auto web sites such as and From that, we quantify how many people shopped a particular vehicle as well as what other vehicles they shopped. We also assessed interaction with leading social media sites. Results show Fiesta is off to a hot start.

Ford Model Demand

Since its launch in May, Fiesta demand has stormed past its competition, trending near 60,000 shoppers. Itís even ahead of Versa, Fit and Yaris August í09 levels from the final month of the governmentís Cash for Clunkers program (that program incentivized prospects to purchase more fuel efficient models and helped drive small car demand). Fiesta demand had been on the rise since January, when we first began tracking its shopping activity, and well before its May launch*. The fact that Fiesta enjoyed 15,000 to 20,000 shoppers per month that far in advance is no doubt the product of Fordís social media efforts during the pre-launch period and as such becomes one benchmark for measuring the impact of social media on vehicle launches. Read More.

To learn more about Compete's Automotive experts, visit our website.

Fast Movers

Top 10 Gains in Monthly Unique Visitors For August 2010

Back-to-School Shopping and Bargains Dominate the Web

Top 10 Gains In Monthly Unique Visitors For July y2010

Compete Events

Upcoming Events

Meet Compete At These Upcoming Events

Monitoring Social Media

MSM Events Tour from Coast to Coast

Monitoring Social Media is a series of one-day conferences taking place in Boston (October 5), San Francisco (October 21) and New York (November 4). Each event will bring together monitoring experts and business to discuss the latest tools and techniques for listening to and engaging with customers online. Pulse readers can get 10% off the ticket price for any of these events by entering the discount code "compete" at checkout. Stephen DiMarco, Compete's CMO, will be speaking at Monitoring Social Media Boston. Annual Summit

Attending Annual Summit? Stop by booth #1309 to meet the Compete team and be entered to win an iPad! If you're like to make an appointment to speak with a Compete representative at, contact us.

Inbound Marketing Summit Boston

IInbound Marketing Summit is where the online marketing community gathers to solve today's marketing and business communications challenges. Compete will be presenting a workshop and hosting a happy hour at CBS Scene on October 6, 2010. Meet the Compete team and the best online marketing practitioners.

Digital 180

Digital 180 Content Section

Videos Your Boss Wants You To View At Work

If you missed the DigitalCMO Summit this year, you can replay video content that covers how the internet and digital media are transforming businesses.


The industry's leading marketers and thought leaders share their first-hand experiences from their organizations and discuss how data and analytics are becoming inseparable components of the creation and implementation of effective marketing campaigns. Presenters include Eric Salama - Kantar, Jeff Hayzlett - Eastman Kodak, Richard Calacci - CBSSportsline and other top-ranked CMO's.

DigitalCMO Summit Topics Include:

  • How leading companies are now achieving measurable brand awareness online
  • New techniques for targeting profitable customer segments and proving effectiveness
  • Changing approaches to advertising creative that make online branding even more powerful
  • Best practices for online media planning and long-term advertising effectiveness

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Compete In The News

Wal-Mart Sells Paper-Check Fraud Protection for $1.95 Per Box-NetBanker
Survey Says: Could 'Back to School' Save the Economy?-AOL Small Business
Most web shoppers shop online at least once a week-Internet Retailer

Upcoming Events Annual Summit
Monitoring Social Media
Inbound Marketing Summit

Compete Press

Compete Releases Ranking of Top 50 Web Sites
Top Museum and Gallery Sites for July 2010
Eight out of Ten Consumers Shop Online at Least Once a Week

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